Concept & Strategy

My client-side background has honed my ability to hold the whole picture — who it's for, what it needs to do, and the world it will live in.

Close-up of a blue swimming pool with a water slide in the background.
Two women, one older and one younger, singing joyfully in a living room during the Aging Well Summit, with musical notes illustration, and the Kaiser Permanente logo at the bottom.
A person riding a bicycle on the beach during sunset with text overlay that says 'Registration this way' and 'Aging Well Summit'.
A cheerful senior woman with short white hair and glasses, wearing an orange top and colorful cardigan, standing against a blue background with the words 'Joyful' and 'Beyond Aging Well Summit'.
A young woman and an older woman, possibly a mother and daughter, smiling and hugging outdoors near a river at sunset, wearing active clothing.

Aging Well Summit

Kaiser Permanente
Concept design, event design

Kaiser Permanente needed a visual identity for a summit addressing the health care needs of California's older adult population, one that challenged aging stereotypes and approached getting older as something that looks different for everyone — not a category people suddenly fall into.

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A nurse wearing blue scrubs and a stethoscope interacts compassionately with an elderly woman with short gray hair, wearing a beige and white striped shirt, in a healthcare setting. Overlaid text says, 'THIS IS THE POWER OF OUR NURSES.' A message below thanks nurses for their care, celebrating Nurses Week, with hashtags #NursesWeek and #ThankYouNurses, and the Kaiser Permanente logo.
A nurse smiling and hugging a young girl with curly hair. The nurse is wearing blue scrubs and a stethoscope. The image has overlaid text that reads 'The Power of Our Nurses' and a message expressing gratitude for nurses' care, celebrating Nurses Week. There are hashtags #NursesWeek and #ThankYouNurses, and the logo for Kaiser Permanente.
A nurse and a patient sharing a joyful moment in a healthcare setting. The nurse, a woman, is smiling and leaning towards the patient, a woman, who is also smiling broadly. The text overlay says 'The Power of Our Nurses' and 'With gratitude, for the care you give every day. Happy Nurses Week!'

Nurses Week Campaigns

Kaiser Permanente
Concept design, B2E campaign

Every year, Kaiser Permanente celebrates its nurses with an internal campaign whose goal is to make nurses feel seen and recognized. The work starts by meeting them where they’re at — whether that's in the midst of a global pandemic, or focused on the North Star of Magnet recognition, and the belief in the power of nursing excellence it represents.

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A woman in medical scrubs standing and talking to a woman sitting in a medical chair with her hands on her lap, in a healthcare setting with a large wall poster behind them.
At an indoor exhibition, a large flat-screen monitor displays a health-related message about helping older adults live independently, with a photo of an elderly man using a laptop. To the right, there are colorful informational posters about value-based healthcare, with text and graphics. The area has a modern design with ceiling lights, seating stools, and a carpeted floor.
A woman with curly hair in profile view, wearing a yellow shirt, standing indoors in front of a sign that reads 'The Garfield Center for Pop-Up Innovation' with a dark background and illuminated text.

Garfield center pop-up experience

Kaiser Permanente
Concept & production design

Working with partners from the Garfield Innovation Center, we brought Kaiser Permanente's value-based care model to life through a pop-up tour experience — designed to feel considered and lasting, even though it was temporary. The challenge: transform a working office space into something immersive without altering the walls or floors.

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design & production

A gray angle bracket symbol.

Experimental work

A gray angle bracket symbol