Concept & Strategy
My client-side background has honed my ability to hold the whole picture — who it's for, what it needs to do, and the world it will live in.
Aging Well Summit
Kaiser Permanente
Concept design, event design
Kaiser Permanente needed a visual identity for a summit addressing the health care needs of California's older adult population, one that challenged aging stereotypes and approached getting older as something that looks different for everyone — not a category people suddenly fall into.
Nurses Week Campaigns
Kaiser Permanente
Concept design, B2E campaign
Every year, Kaiser Permanente celebrates its nurses with an internal campaign whose goal is to make nurses feel seen and recognized. The work starts by meeting them where they’re at — whether that's in the midst of a global pandemic, or focused on the North Star of Magnet recognition, and the belief in the power of nursing excellence it represents.
Garfield center popup experience
Kaiser Permanente
Concept & production design
Working with partners from the Garfield Innovation Center, we brought Kaiser Permanente's value-based care model to life through a popup tour experience — designed to feel considered and lasting, even when it wasn't. The challenge: transform a working office space into something immersive without altering the walls or floors.
